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marketing your self
Save Money With In-Person Marketing by Kaye Marks
Jacowski
I would say that one of the cheapest ways you can market yourself is to print business cards and then go out and sell yourself. Business card printing is vital to any kind of in person marketing, and given how cheaply you can print business cards, you will hardly be breaking your marketing budget to do so.
Any marketing should have a certain amount of in person marketing factored into it, but for a small enough business you might end up having to lean on this type of marketing even more than you normally would, but it can be done.
First though this type of marketing works best when dealing with a service industry. You can certainly market for a product-based industry in person, but to do so, you would need samples of the products, though the need to know how a person thinks about you personally will not be quite as important.
In a service industry though, especially one where people would be working directly with you, in person marketing is a vital part of promoting your business no matter what.
Where do you go to perform marketing like this? The best way is to find events planned out for this very thing. Almost every type of marketing has various tradeshows and other things designed to help people build up a solid list of contacts and promote themselves. Try to find out as many of these as you can and be sure to attend all of them. Yes, you will be spending money on the travel, so you might be forced to focus on only the most important and largest ones.
In order to get the most from them you'll certainly need a large order of business card printing and plenty of creative cards to hand out to people. You will want to be certain that as many people as possible get a copy of your card before they leave.
An important trick to in person marketing is the ability to be personable and not just push the sale. You are introducing yourself to them and what they think about you will impact whether they want to do business with you. If all you are doing is trying to get them to buy something, they will not feel any connection to you and quickly lost interest.
Be yourself and let your personality shine through. If they like you then when looking at your business card after the fact they will remember that and be more likely to call you up.
Mind you, none of this should be limited to just events. Even when on the street or in any situation where you strike up a conversation you might consider handing people a copy of your business card. You never know when you find someone who has interest if you are not willing to try for the sale.
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